2026 Chrysler Imperial is Chrysler’s ambitious ultra-luxury sedan concept that revives the legendary “Imperial” nameplate. Bringing this name back signals a major new direction for Chrysler. Chrysler CEO Christine Feuell has stated the brand is definitely developing a new sedan. In fact, the Imperial name was historically used for Chrysler’s most luxurious models from 1955 to 1975 and again from 1981 to 1983, with the very first flagship Chrysler Imperial dating back to 1926. Classic Imperial models were known for their long, wide bodies, extensive chrome detailing, and top-tier comfort, competing directly with Cadillac and Lincoln in their era. That is why 2026 Chrysler Imperial is expected to deliver a bold, grand design and modern technology worthy of the Imperial badge in today’s market. This article takes a deep look at exterior styling, interior execution, technology, and the potential powertrain strategy, then offers a light comparison with segment benchmarks like Mercedes S-Class and BMW 7 Series.

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Exterior Design: A Big, Bold American Land Yacht Presence

The exterior direction of 2026 Chrysler Imperial (still conceptual at this point) is expected to embrace an American “land yacht” identity: large, commanding, and unapologetically premium. Chrysler tradition suggests an Imperial should have a long hood, a stretched roofline, and a substantial rear profile. In practice, designers and digital concept artists often imagine a modern Imperial with classic proportions: a sleek coupe-like silhouette, a rounded roof form, and a thick, confident C-pillar.

Autocar Evolution, in a feature discussing a digital rendering by artist VBurlapp, describes a 2026 Chrysler Imperial concept with a classic coupe silhouette, frameless windows, an elegant roofline, and a thick rear pillar. The same concept emphasizes muscular shoulders, a bold rear end with slim LED taillamps, and a clean bumper design without aggressive vents. Visually, the rendering uses glossy black paint, large chrome-finished wheels, and a beige interior theme to create a premium contrast.

That said, these 3D renderings are artistic concepts rather than confirmed production designs. In reality, Chrysler’s current product and strategy focus is more aligned with electrification and larger utility vehicles, not necessarily a brand-new ultra-luxury sedan. As noted by Autocar Evolution, Chrysler has not confirmed an Imperial revival, especially while prioritizing EV programs, including SUVs. Still, based on Chrysler’s recent design language, a modern Imperial would need to bring back classic American luxury cues in a fresh way: a strong, upscale grille treatment, sharply executed lighting, and carefully placed brightwork, all wrapped in the long, wide stance that defined Imperial historically. If Chrysler can strike that balance, 2026 Chrysler Imperial could deliver a nostalgic American luxury feel while still looking contemporary enough to compete in today’s flagship segment.

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Interior and Comfort: Premium Enough to Challenge Mercedes S-Class and BMW 7 Series

Inside the cabin, 2026 Chrysler Imperial is expected to aim for true flagship-level luxury, combining high-grade materials with modern technology. Mercedes S-Class and BMW 7 Series have set extremely high standards in this class. For example, Mercedes S-Class is known for premium leather execution, a large OLED-style central display, and a top-tier Burmester audio experience. It also offers advanced digital features and customizable ambient lighting to create a private, lounge-like atmosphere. Meanwhile, BMW 7 Series pushes the rear-seat experience with a massive theater-style entertainment screen and an interior that blends traditional craftsmanship with cutting-edge displays.

To truly earn the Imperial name, 2026 Chrysler Imperial would likely need comparable refinement: a dashboard wrapped in high-quality leather, real wood or metal trim, and upscale chrome accents, paired with exceptionally comfortable seating. The rear cabin experience would need to feel “chauffeur-ready,” with wide power-adjustable rear seats, massage functions, and premium climate and lighting controls. A large central infotainment screen (at least 10 to 12 inches) would be expected, along with a digital instrument cluster and a head-up display. Gesture control, advanced voice assistant features, and a high-end audio system competitive with top German offerings would be logical expectations at this price point.

In short, if Chrysler wants 2026 Chrysler Imperial to feel worthy of “Imperial,” the cabin must deliver a true flagship experience that is not merely comfortable, but meticulously finished and technologically sophisticated, matching the expectations created by Mercedes S-Class and BMW 7 Series.

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Technology and Safety: Leading the Trend

On technology, 2026 Chrysler Imperial would need advanced driver assistance, smart connectivity, and strong active safety features. Chrysler’s future direction has been described as “multi-energy,” meaning upcoming platforms can support internal combustion, hybrid, and full EV configurations. That opens the door for 2026 Chrysler Imperial to potentially be built on a large EV-capable architecture, supporting a full electric version, a premium hybrid version, or both.

In this class, features like adaptive cruise control with intelligent lane-centering, automated emergency braking, blind-spot monitoring, a full 360-degree camera system, and automated parking are table stakes. Flagships like Mercedes S-Class represent the category’s technology direction with sophisticated camera and sensor suites, premium infotainment ecosystems, and advanced driver-assistance execution. BMW 7 Series similarly integrates next-generation driver support and top-tier rear-seat entertainment and connectivity. To avoid feeling behind, 2026 Chrysler Imperial would likely need multi-directional camera systems enhanced by AI, advanced rear passenger entertainment features, and next-level personalization tools such as a voice assistant that learns driver preferences.

On safety, a flagship like 2026 Chrysler Imperial should also deliver structural strength, extensive airbag coverage, robust anti-theft and security systems, and strong crash-test performance potential. Chrysler already offers advanced safety features on modern products, and an Imperial-level sedan would be expected to expand that with the best hardware and software Chrysler can offer.

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Powertrain and Hybrid or EV Versions (If Available)

If Chrysler revives Imperial, it may offer multiple powertrain configurations. Historically, Imperial models used powerful V8 engines, and a modern flagship could follow that spirit with a high-output engine paired with electrification. Chrysler has also confirmed that the SRT performance brand is returning. Christine Feuell has indicated buyers can expect SRT vehicles under the Chrysler umbrella, which suggests 2026 Chrysler Imperial could potentially receive a performance-oriented variant, possibly labeled SRT.

In parallel, Stellantis’ multi-energy strategy makes it plausible that 2026 Chrysler Imperial could be offered as a premium hybrid and as a full EV. Today’s luxury benchmarks have already moved in that direction: BMW 7 Series offers an electric i7 variant, and competitors across the segment have pushed electrified options. If Chrysler wants 2026 Chrysler Imperial to be future-proof and globally relevant, an Imperial EV could be a logical step.

A plug-in hybrid 2026 Chrysler Imperial could blend strong performance with improved efficiency, using electric torque to enhance smoothness and low-speed response. A full EV version would emphasize quiet operation and refined ride quality, which align well with the Imperial concept of luxury. Still, it is important to be clear: at this time, the hybrid and EV details are speculative, since Chrysler has not officially released final production specifications for 2026 Chrysler Imperial.

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Quick Comparison With Mercedes S-Class and BMW 7 Series

Mercedes S-Class and BMW 7 Series are widely considered the global benchmarks for full-size luxury sedans. Mercedes S-Class has long served as the flagship technology and comfort leader for the brand, consistently introducing advanced systems and setting the tone for the segment. BMW 7 Series, introduced in 1977, represents BMW’s flagship approach, combining luxury with advanced technology and a more performance-oriented identity compared to the S-Class.

Compared to these two, 2026 Chrysler Imperial would face a credibility challenge at launch simply because Mercedes S-Class and BMW 7 Series have decades of continuous flagship evolution. The S-Class leads with comfort and cutting-edge features, while the 7 Series often highlights rear-seat entertainment and a more driver-focused feel. To stand tall beside them, 2026 Chrysler Imperial would need to match their most important strengths: a truly premium interior, world-class quietness, advanced driver assistance, and powertrain choices that deliver both smoothness and authority.

Where 2026 Chrysler Imperial could differentiate itself is in American identity and value positioning. Chrysler appears to be pursuing a “premium but approachable” strategy, aiming for a sense of upscale comfort without losing practical value. If Chrysler can offer Imperial-level size, presence, and features at a more compelling price point than German rivals, it could attract buyers who want flagship luxury but prefer something distinctly American. A potential SRT variant could also provide a unique performance angle against high-output German trims, giving 2026 Chrysler Imperial a clearer brand identity beyond simple nostalgia.

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How to Protect 2026 Chrysler Imperial the Right Way

To keep 2026 Chrysler Imperial looking like new, choosing a high-quality, vehicle-specific car cover is one of the most practical steps an owner can take. Chrysler vehicles have historically featured wide body panels, large glass surfaces, and extensive bright trim. Those premium exterior elements look stunning, but they can also be vulnerable in harsh weather, strong wind, and heavy outdoor exposure.

If a cover does not fit properly, wind can cause the fabric to lift and move, creating repeated friction along the hood lines, mirror areas, and bumper edges. Over time, that movement can lead to micro-scratches and wear on the paint surface. That is why fitment, lining softness, and secure anchoring matter.

US Car Cover offers tailored car cover solutions designed to match the body shape of Chrysler vehicles. For example, a multi-layer, water-resistant cover with a soft inner lining can reduce paint friction while maintaining breathability to help release trapped moisture. Heavier-duty options are intended for harsher outdoor conditions, using tougher fabric structures and UV-resistant layers to help prevent paint fading. Secure attachment points and reinforced locking areas help keep the cover stable in strong wind, reducing shifting and improving protection.

For best results, follow a simple routine: wash and fully dry the vehicle before covering, ensure the cover sits properly and is secured tightly, and periodically remove and clean the cover to prevent moisture buildup or trapped debris. For a flagship like 2026 Chrysler Imperial, a properly fitted cover from US Car Cover helps protect glossy paint and premium interior materials from sun, dust, rain, and long-term exposure, whether the car is parked outdoors or stored in a garage.

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My Conclusion

Even though 2026 Chrysler Imperial remains a concept-level discussion today, the analysis above highlights why it has serious potential as a modern American flagship. Its design would need to be bold and unmistakably American, yet refined enough to stand beside Mercedes S-Class and BMW 7 Series. Its interior and technology would have to deliver true “king of the cabin” execution, with premium materials, large displays, and advanced automation features. If Chrysler adds a powerful engine strategy, potentially including an SRT performance variant, and offers hybrid and EV directions aligned with Stellantis’ multi-energy roadmap, 2026 Chrysler Imperial could become far more than a nostalgic name revival.

In short, 2026 Chrysler Imperial, if brought to life as a real production model, could absolutely live up to the Imperial legacy. It would represent a global-facing American luxury flagship that blends a bold identity, high-end comfort, and modern technology. Still, everything ultimately depends on whether Chrysler commits to production, and whether the final vehicle meets the expectations created by the Imperial name. If Chrysler eventually reveals official specifications, pricing, and powertrain details, we will finally know whether this new Imperial is truly an “empire” reborn in the digital, electrified era.